Concept Story
Mulalat represents a new voice in fashion - one that redefines Palestinian identity through contemporary design.
Rooted in the culture of the Levant, the brand translates the emotional and visual language of heritage into wearable narratives. The name Mulalat itself comes from the coded resistance songs once sung in Palestine, where the simple act of adding the letter “L” concealed powerful messages of resilience and belonging.
Rooted in the culture of the Levant, the brand translates the emotional and visual language of heritage into wearable narratives. The name Mulalat itself comes from the coded resistance songs once sung in Palestine, where the simple act of adding the letter “L” concealed powerful messages of resilience and belonging.
Through this coded history, Mulalat becomes more than a brand - it is a system of symbols, stitches, and stories.
By merging traditional embroidery with modern cuts, Muhammad bridges land and language, past and present. Each garment reflects harmony between simplicity and depth: the complexity of ancestral patterns distilled into accessible, everyday silhouettes.
By merging traditional embroidery with modern cuts, Muhammad bridges land and language, past and present. Each garment reflects harmony between simplicity and depth: the complexity of ancestral patterns distilled into accessible, everyday silhouettes.
Design Direction
The collection evolves from the geometry of Palestinian embroidery and the earthy palette of local crafts into minimal, structured streetwear. Tailored denim, soft knits, and cottons carry traces of digital and handmade embroidery, balancing craft with clarity. Arabic typography and metallic accents serve as cultural anchors, transforming heritage motifs into modern emblems.
Focus
Brand identity development blending heritage with modern streetwear.
Simplification of complex embroidery into clean, contemporary pattern language.
Exploration of cultural symbolism through typography, texture, and proportion.